Hey, I'm Juan Pablo
Juan Pablo Madrid is the Senior Director of Design Innovation at Online Optimism, a creative digital marketing firm, where he oversees the Design + Development team. In his role, he also explores new technologies and applies design-based approaches to organizational challenges.
In his role, he has led the development of dozens of design and interactive projects in diverse sectors, including government, non-profit, medical, hospitality, and economic development.
Juan Pablo is also a volunteer board member and Awards Chair at AIGA DC, the DMV's chapter of AIGA, the professional association for design. As Awards Chair, he is tasked with producing the organization's biennial awards, AIGA 50.​​​​​​​
Previously, Juan Pablo held roles at the University of New Orleans' Marketing and PR unit, where he produced pieces for the university advancement, enrollment, and recruitment campaigns, and at PepsiCo's operation in Central America.
Juan Pablo has been feature in the Los Angeles Times, New Orleans City Business, Technical.ly DC, among other publications. He is passionate about developing the next generation of design talent and has been a guest speaker at the University of Georgia and George Washington University. He also played an integral role in developing Online Optimism's Specialist Program, a paid internship opportunity.
Juan Pablo is originally from Guatemala and a graduate of the University of New Orleans. In 2020, he became a naturalized U.S. citizen and now resides in Washington, D.C. 
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