Hey, I'm JP đź‘‹
Juan Pablo Madrid is a visual designer and design leader based in the Washington, D.C. area.Â
He currently serves as a Visual Information Specialist with the Congressional Research Service (CRS), within the Library of Congress, where he collaborates with analysts and subject-matter experts to deliver authoritative, design-driven research for the United States Congress.
Previously, Juan Pablo was the Senior Director of Design Innovation at Online Optimism, a creative digital marketing firm. There, he led the Design + Development team, spearheaded the exploration of emerging technologies, and applied design thinking to address complex organizational challenges. During his seven-year tenure, he earned a strong reputation for client satisfaction and consistently received positive feedback from his team.
Over the course of his career, Juan Pablo has led the development of dozens of design and interactive projects across sectors including government, nonprofit, healthcare, hospitality, and economic development.
AIGA50 Gala
Juan Pablo and members of the Biden White House creative team
He currently serves as Vice President and a volunteer board member of AIGA DC, the DMV's chapter of AIGA, the D.C.-area chapter of the professional association for design. At AIGA DC, he has led major initiatives such as the 2022-23 AIGA50 competition, and a panel discussion with the Biden White House creative team, while supporting the development of other programming.
Juan Pablo’s previous experience includes roles with the University of New Orleans Marketing and PR team—where he created materials for advancement, enrollment, and recruitment—and with PepsiCo in Central America.
His work and insights have been featured in publications such as the Los Angeles Times, New Orleans City Business, and Technical.ly DC. Committed to nurturing the next generation of designers, he has been a guest speaker at the University of Georgia and George Washington University, and helped launch Online Optimism’s Specialist Program, a paid internship for emerging creatives.
Originally from Guatemala, Juan Pablo is a proud graduate of the University of New Orleans. In 2020, he became a naturalized U.S. citizen and now resides in the Washington, D.C. area.