As a volunteer for Civic Power of Change, a nonprofit organization that connects progressive candidates with marketing and design experts, I created a brand identity for Sarah Luhtanen. Sarah ran for Justice of the Peace in Bentonville, AR.
As a teacher and lifelong Bentonville resident, Sarah wanted to present herself as an approachable member of the community. The color palette and typography are warm but authoritative. I created assets in English and Spanish to further highlight her commitment to Bentonville's diverse population.